The keys to good positioning in Google, Yahoo, Bing and other search engines are many and varied muiy, however, could be summarized generically in three or four, those primary keys that will allow us to lay the basis for a good search engine positioning, Google something different in relation to other.

• Designing the source code of a web site optimized for search engines.
• Develop the contents of the site with the greatest possible variety and originality (unpublished texts).
• Make the web site is worthy to receive entries (links) from other websites unrelated to his.
• Choose an appropriate strategy.

Source design optimized for Google positioning:

The design of a WEB, whose source code is optimized according to the preferences of the search engines, no easy task, especially if you are not skilled in this work. On the other hand, although the search engines offer suggestions and guidelines that allow you to estimate what should be done and also what not to do for a WEB has a chance to achieve the natural position, the fact is that none of them, or Google, and Yahoo etc., say clearly what the real issues to consider, or how important each of the hundreds of issues with which they build the algorithms that decide the ranking of each page for a particular search.

For all this, design source code optimized site is outside the scope of non-experts in the field; and usually use the services of professionals.

Development of rich content and unpublished:

This important point, has the advantage that if you are at your fingertips, as the contents of your site you will essentially depend. Technical specialists to create optimized web sites, not yet, subject specialists develop their web, not have to know the specifics of your business, therefore, it is you who must provide text and images specific to your web developer, for this put in place any new content has been to add.

Regarding the originality of the text, it is essential that texts are written by you or by his secretary, because if you just copy and paste text from other websites, Google and other search engines detect plagiarism, rejected this content and quite possibly were never positioned.

Needless to say, if the contents of your site are identical to those of other, is very likely that Google and other search engines may simply not be indexed, and the web will be in the most hidden of “hell” while offering the contents are identical to those previously made another website (this is what is known as mirror sites).

Get links from other sites:

This issue is particularly delicate, especially in the case of Google, it is not enough that your site gets links from other sites, but those links must be of quality and well constructed. Additionally, links should be (or at least appear) Natural links, because otherwise the rejected and the search engines will not help for positioning.

The task of getting links to your site from other sites and that Google considers valid, is tedious, requires knowledge, long time and if not done right could even be counterproductive. Therefore it is recommended to put this work into the hands of experts, you know when and how, so that all flow and function properly. For more information see also chapter “links” in the section “positioning”.

Choosing the right strategy:

You can build a website optimized source code, fill it with rich content and unpublished, get other sites consider it good enough to devote links to your site, and yet, not get good results, ie, that those seeking services or products your company sells, not come to your page.
The reason is simple, you have chosen an inappropriate strategy or disagree with the sector in moving your business and this may cause visitors come to your page, but no real prospects are looking for what your company offers, therefore, these visitanters will leave the page without, as came.
Choosing the correct strategy is, certainly, one of the unfinished business of many companies dedicated to creating web pages. This strategic error may be critical and therefore deserves this mention in this summary of key. For more information visit the following link: creating web pages.